Google is losing influence among marketing managers, dethroned by creative agencies: R3 Worldwide and Campaign Asia
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One of the surprising results of this year's CMO Outlook survey of leading consulting company R3 and Campaign Asia, conducted in the countries in the APAC region, is Google's position as an external organisation influencing marketing managers' decisions: while last year Google led, now it has fallen to the fourth position, replaced by creative and media agencies.
Source: RW Worldwide