Business Transformation

Do we measure PR well enough?

Do we measure PR well enough?

Maria Tudor, CОО of Central and Eastern Europe at Publicis Groupe, shares thoughts about the transformation of the advertising and marketing industry

Maria Tudor, CОО of Central and Eastern Europe at Publicis Groupe, shares thoughts about the transformation of the advertising and marketing industry

Google is losing influence among marketing managers, dethroned by creative agencies: R3 Worldwide and Campaign Asia

Google is losing influence among marketing managers, dethroned by creative agencies: R3 Worldwide and Campaign Asia

Epsilon report on the impact of COVID-19 on financial services

Epsilon report on the impact of COVID-19 on financial services

Walmart’s new CMO will report to its chief customer officer: the reason behind the unusual reporting structure

Walmart’s new CMO will report to its chief customer officer: the reason behind the unusual reporting structure

Customer centric culture as the foundation of customer experience management

Customer centric culture as the foundation of customer experience management

Are you ready for a new beginning? 5 areas to adapt your business post-Covid-19.

Are you ready for a new beginning? 5 areas to adapt your business post-Covid-19.

Impact on lockdown measures on Bulgarian employees sentiment: Pragmatica research

Impact on lockdown measures on Bulgarian employees sentiment: Pragmatica research

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About CMO Insider

Reliable information, analysis and expert opinion regarding social attitudes, marketing, media and advertising trends that will be useful in taking important business decisions during and after the COVID-19 pandemic. 

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